Coco’s Little Bakery

Brand Identity – Logo Design

Coco’s little Bakery creates bespoke cakes and tray bakes for both collection and delivery. Created during lockdown from a new found passion to bake. Our task was to create a brand identity that establishs Coco’s as a thriving bakery. Early in the process we created personas that captured who the target audience is and the intention when using the service. Food lovers who are looking for that hidden gem and wanting to send a gift to that special someone.

From this we created Coco’s Little Bakery brand identity as a high quality brand with a handcrafted feel. The textures and chalkboard give it a homemade feel. Colours and typeface focus more on the high quality product aspect. The logo captures the very first cake where it all started. With the chocolate orange drip cake.