Brand Identity – Logo Design
The Burger Night Crew is a burger bar dedicated to creating a place for friends to meet and catch up. The crew serve up quality food and pair it with the best craft ales. Good times, good friends, good food and good beer.
The task was to create a new brand identity, logo design and copy concepts. The Burger Night Crew wanted to show off its values and be at the core of everything. Type became the main focus when creating the visual identity along with an adaptable burger pattern and worn treatment. This allowed for a consistent application across all touch points and for the main message to be center stage. Marketing concepts built on the core values and used simple compositions to demonstrate this.
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